The logo for brand caddy shows a man carrying a golf bag and a flag.

A Process that Plays where you can win.

Instead of playing someone else's game and using templated, generic, formulaic methods: Let's focus on what you do best, who that serves, and the unique value you bring.

TAKE ME TO SERVICES

DESIGNED ADVANTAGE

To be the go-to pro for customers you must build a brand that is:


TRUE TO YOU (plays to your strengths)

SERVING YOUR CUSTOMERS (connects with your community)

MEANINGFULLY DIFFERENT FROM THE FIELD (makes you the easy choice)

DESIGNED ADVANTAGE

To be the go-to pro for customers you must build a brand that is:


TRUE TO YOU
(plays to your strengths)


SERVING YOUR CUSTOMERS
(connects with your community)


MEANINGFULLY DIFFERENT FROM THE FIELD (makes you the easy choice)

The best brands know and utilize all three of these well. Remove one of the three, and watch your company land the water hazard that is the "sea of sameness".

So How does this typically go?

Pre-Project

INTRO CALL

We'll talk about your business, the challenges you're facing, and a bit about the project.

(30 min)

DISCOVERY CALL

Here we'll ask detailed questions about the project scope, get to know you better, and determine if the project is a good fit for both of us.

(45-60 min)

BID PROPOSAL | AGREEMENT

We will present a bid proposal, complete with scope, timeline and price. If agreed upon, we'll send a contract to sign and an invoice for an initial deposit to secure the project.

(30-60 min)

TEE-TIME

Let it fly! We're ready to start the project that will transform your business.

Services

BRAND STRATEGY

  • BRAND CORNERSTONE

    Here we define the fundamental building block of your brand.

    • Purpose
    • Vision
    • Mission
    • Values

  • Customer Research

    Next, we get into your customers' shoes.

    • Target Audience
    • Target Groups
    • Audience Personas

  • Competitive Analysis

    Then we take a look into your competition.

    • Category Research
    • Market Landscape
    • Attributes & Characteristics

  • Brand Positioning

    Finally, we use this knowledge to meaningfully differentiate your brand in your customers' minds.

    • Brand Positioning Guide

Verbal Identity

  • Brand Personality

    We define what your brand says, how it says it, the words it uses, and the ones it doesn't.

    • Voice
    • Tone
    • Language

  • Brand Messaging

    We create messaging to consistently align your brand internally and externally, without all the fluff.

    • Core Message Framework
    • Tagline
    • Trueline

  • Brand Story

    Verbalizing why your brand matters, from your customers' point-of-view.

    • Story Platform

  • Verbal Guidelines

    We create an easy reference to filter your writing through to stay on-brand.

    • Verbal Identity Guide

brand NAming

  • Naming Brief

    We develop the direction, types of names we're aiming for, what the name should convey, and assess opportunities for "brand play" with the copy. 

    • The Naming Brief

  • Name Generation

    We branch off as many directions as the brief allows us. Then we narrow it down to the names we're ready to screen.

    • Name List File
    • Shortlisting

  • Screening

    Our Shortlisted names are filtered through top-level trademark checks, and ensure the name doesn't mean anything offensive or questionable in another language or culture.

    • "Is it taken?" Screening
    • "Embarrassed in Translation" Screening

  • The Approach Shot

    We create a list of paired-down potential names that have passed the screening checks. Together, we choose the names that give you the best shot at approval.Then you can take these names to a trademark lawyer (we know a guy) who will perform a full legal search.

    • Best Shot Names
    • Introduction to Trademark Lawyer

  • Final Name Selection

    High five! With the results in hand from your trademark lawyer, we can land on a name that fits and presents less risk.

    • Your New Brand Name

Visual Identity

  • Brand Look & Feel

    We develop the direction, visual cues, and style that reflects the brand and its strategy.

    • Stylescapes

  • Logo System

    We create a cohesive visual identity system that clearly identifies your brand at every touchpoint. 

    • Logo (responsive, 2+ scales)
    • Secondary Logo(s)
    • Supporting Visuals (icons, illustrations, etc.)
    • Color
    • Typography
    • Pattern

  • Art Direction

    We set the course for consistent execution of creative concepts across physical experiences and digital touchpoints. 

    • Print Design
    • Apparel Design
    • Signs and Wayfinding
    • Digital (social, web, in-app)
    • Vehicle Decal or Wrap Design
    • Website Design (if applicable)

  • Visual Guidelines

    We create a visual guide book to protect your brand standards no matter who is using them.

    • Visual Identity Guide

we caddy for agency and Business pros

Wherever they are on the course.

AGENCY & IN-HOUSE PROS

Maybe you're a CMO, CD, or AD at an agency or in-house team and you need:

  • A designer who understands strategy.
  • Someone to facilitate strategy workshops.
  • An extension of your brand team for many different things.

BUSINESS PRO

Maybe you're a business owner yourself who is:

  • Having difficulty explaining your business to others.
  • Not connecting with customers in the way you'd like to.
  • Finding road blocks to standing out from your competitors.
  • Not aligned internally or bought in on the brand's purpose or vision.
  • Has "grown out" of your current branding and needs to evolve into something new.
  • Tired of investing time, effort, and money in courses or products that don't live up to the hype.

so what? don't take our word for it...

The majority of businesses reported brand consistency has reliably contributed 10-20% + of their revenue growth.
-Marq, State of Brand Consistency Report


In the United States, 46% of consumers say that they would pay more to purchase from brands they can trust.

-Salsify, The Value of Building Brand Trust


88% of consumers say that authenticity is a key factor when deciding what brands they like and support.

-Stackla, Post-Covid Consumer Shopping & Social Trends


Pros that have trusted us


“Rob is a true professional.


He listens well to sometimes evolving requirements and translates them into compelling, polished visuals that speak on multiple levels and evoke emotion.


He’s highly reliable and a pleasure to work with. Highly recommend.”


Brett B.

MN350, Minneapolis/St. Paul


“Rob went above and beyond.


He has a great eye for branding and does a great job of bringing our visions to life.


This is our second project with him, and we are working on our third!”


Baylee C.
Caliber Car Wash, Atlanta


“After discussing our goals with [Brand Caddy], they took the reins and came back with some options that were spot-on straight away.


They've been a valuable resource to consult for ideas and strategies to optimize our branding. We’ll certainly be working with them again as our needs expand!” 


Steve M.

Martin Contracting, Omaha


“Absolutely the best in the business. Went above and beyond the requirements to make everything perfect.


Delivered more than what was asked, was on time, easy to communicate with, pleasant to work with, and overall at the end of it all produced phenomenal work!


I can't recommend him enough for branding, creative, logos, anything that can make your business and brand better.”



Nick J.

Bellow, Kansas City

Let's Talk

We’d love to hear about your brand and business challenges. Just a time to chat,  think, and have a drink. No sales-y stuff.

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