Brand Caddy | About

We're on a mission to equip community building businesses to become top-of-mind brands through focused design systems and language that gives them a DESIGNED ADVANTAGE over the field.

Who We Are (and Who we are NOT)

WE ARE:

Specialists

We're focused on brand strategy and design and believe these are two things in business that cannot exist without each other.

Customized

Tools over templates. Sure, we use frameworks as tools in our process, but we're not about to put you in a box.

Curious

We're investigative and empathetic. We're more concerned with asking good questions, and listening closely.

Priced for Quality

Our work is priced at a level that we can give your business the quality time, attention, and results needed.

Partners

When we take on a project, we're equal professional partners. We're going to reach these solutions and win, together.

Relational

Brands are made up of real people with real needs. We're going to get real, and we'll need to establish a professional relationship with healthy boundaries.

Steady

Call us midwestern, but while we're champions of creativity we always look for ways to keep things grounded in practicality.

WE ARE NOT:

Generalists

We don't take on generalized "graphic design" or "I just need a logo in 3 days" jobs. This generally does not fit with how we operate.

Templated

Your business cannot stand out if it gets forced through the same mass produced system as everyone else.

Advice Monsters

We don't strive to be the smartest person in the room. We're not going to create work that is just for us, when it has to work for you.

The Most Expensive or The Cheapest

We're not priced like an agency, but we're also not new freelancers. We're not wishy-washy on pricing, and we're not shoving extras into the contract.

Order Takers or Creative Wizards

You don't hire us if you want to dictate the entire process. You also don't hire us if you don't want to be a part of that process either.

Transactional

We also don't work in silos. For projects to result in success, we cannot hold our cards up and sit at the opposite side of the table.

Boring or Shocking

Not standing out isn't an option but that doesn't always call for "shock value". We're into real, not fluff.

I'm a brand strategist & designer and founder of Brand Caddy (formerly Fizz Design Co.)

I've worked for over a decade in many capacities around brands (analytics/data, internally, in a consultancy, and most recently here as a strategist and designer) and it's given me a unique perspective on both form and function in branding.

I'm a lifelong learner and have found my niche in brand strategy and identity, a craft to hone and better serve my clients. This is an ever-evolving process.

Whether I've worked with Fortune 500 companies or solopreneurs, my role has always been as a helper, as a sidekick. That suits me just fine. I view myself as the lineman to your quarterback, the caddy to your pro.

I invite you to reach out, and let's talk about your goals for your business and how we can play to your brand's advantage to reach them.